On Tue, Feb 15, 2011 at 9:58 AM, director <director@positivespin.org> wrote:

Good morning,
I'd like to repeat a suggestion I made a few years ago, based on an idea I saw in use somewhere else.

Slogan: "Share the Road with ME."
Pictures show people who bike, on bikes - preferably in situations that people don't normally see bicyclists. Best to show celebrities like the mayor, city manager, radio/TV personalities - people that would get attention. Text of the poster could be directed at both cyclists and motorists like... "If you've thought of riding, give it a go. You'll be in good company. And if you're a motorist, remember that this is everybody's road - we can all get where we're going safely if we're considerate and careful."

Hope this helps,
Nick

---------- Original Message ----------------------------------
From: Aira Loren Burkhart <airaloren@gmail.com>
Date: Fri, 11 Feb 2011 09:19:02 -0500

>I was thinking that these are "viral type" messages that could be the
>headers on posters (not mainstream advertising). These are not the
>slogan/tagline for the course, which we already decided on. The title and
>tagline are definitely: "Confident City Cycling - Lose Your Fear and Learn
>to Ride with Confidence".
>
>But I was trying to think of a poster campaign that would be eye catching
>and provoke the viewer to lean in and look longer. If there were a few
>different illustrations/messages, all pointing to the same course material,
>it would be like a treasure hunt, where you might get excited to see the
>next poster.
>
>Anyway, I was thinking about bands and other performances where a lot of the
>crowd comes from people who see posters around town.
>
>it's just brainstorming. if we don't want to go in a particular direction,
>that's fine.
>
>aira
>
>On Thu, Feb 10, 2011 at 8:21 PM, Ryan Post <rpostwvu@gmail.com> wrote:
>
>> I was actually trying to suggest themes for the poster, or ideas to
>> represent.
>>
>>
>>
>> Though, some of those slogans were pretty catchy; random quotes on the
>> website?
>>
>>
>>
>> *From:* Frank Gmeindl [mailto:fgmeindl@gmail.com]

>> *Sent:* Thursday, February 10, 2011 8:11 PM
>> *To:* Ryan Post
>> *Cc:* 'Aira Loren Burkhart'; 'Bicycle Board'

>>
>> *Subject:* Re: [Bikeboard] Poster Ideas
>>
>>
>>

>> I don't know where this is heading. I'm sure we're all aware that a
>> successful poster will get the most people into the course. I admit, I do
>> not know what poster would accomplish that.
>>
>>
>>
>> If it's only going to have a slogan such as those listed in this thread,
>> I'd like to remind everyone that the "business card" (see attached) that we
>> just made and into which many BB members put a lot of work has the slogan,
>> "Lose Your Fear and Learn to Ride with Confidence".
>>
>>
>>
>> We also have the ad (see attached) that we ran in the newspaper that had
>> the slogan, "Rediscover the Joy and Freedom of Riding Your Bicycle". If
>> we're just going to have a slogan on the poster, that could be a poster as
>> is. (I know Ryan, you don't like the kid.)
>>
>>
>>
>> Finally, we also have the first of the billboards (see attached) that has
>> the slogan, "Same Roads, Same Rights, Same Rules". Perhaps that could be
>> made into a poster even though it's purpose was more to be instructive than
>> to attract viewers to sign up for training. Perhaps the poster could say,
>> "Same Roads, Same Rights, Same Rules: Learn them! Sign up for Confident
>> City Cycling"
>>
>>
>>
>
>
>
>

--
Nick Hein LCI# 1705
Director, Positive Spin
803 East Brockway Ave
Morgantown, WV
ph 304-276-0213
--