Ya, I’m fine with that, then you can pay the instructors more!

That principle was actually talked about during the LCI class, put a value on something and people want it more.  However, I’d still argue that it doesn’t matter if they don’t know about the course. So problem is still getting word out.  I wonder if businesses are willing to incorporate it into their bonus programs?  I know my old company required everyone to take some extra classes to get bonuses.

From: Aira Loren Burkhart [mailto:airaloren@gmail.com]
Sent: Tuesday, February 08, 2011 5:36 PM
To: chip@wamsleycycles.com
Cc: Jim Rye; Gunnar Shogren; Marilyn Newcome; Ryan Post; Elizabeth Shogren; Hugh.Kierig@mail.wvu.edu; chip wamsley; Don Spencer; Paul Becker; Frank Gmeindl; Bicycle Board
Subject: Re: Course participation

I know this will sound funny, but maybe this course should cost more?

(I'm just brainstorming, so you might disagree)

There is definitely a psychology to pricing and making the course free/very cheap might be making it seem like it's not an important class or like the content is low quality or something.

Maybe the course should be advertised as costing $100 or another high number more similar to classes people pay to take, like dancing, or music, or art classes? Charging a lot might make it seem exclusive and legitimize the course content.

I think people pay more attention and have better attendance when they have already committed their money to something. They have to then "get their money's worth" by working hard and focusing. People sell out expensive rock concerts but you can't expect to "pack the park" for a free community concert. And that's because it's free, not because the content is different.

Is this making sense to anyone else?

"You get what you pay for" and so far, no one is getting [from us] what they aren't paying for, right?

So, let's charge a lot for it and see if people would prefer to pay to play.

aira

On Tue, Feb 8, 2011 at 5:16 PM, Chip Wamsley <chip@wamsleycycles.com> wrote:

---------- Original Message ----------------------------------
From: Frank Gmeindl <fgmeindl@gmail.com>

Date:  Tue, 8 Feb 2011 15:52:54 -0500

Frank et al,

I think the new business cards will be a help, 1) if bike board members hand them out to friends to direct them to the website to get the CCC class schedule--I'll be able to use lots at the shop 2) an 8 1/2 x 11 poster on heavier paper that could be put up at the bike shops, rec center, coop, moose, black bear, laundromats,  around campus etc. . . to briefly describe course and drive people to the class--the same poster in slide form on the city TV channel should also work well.

Chip

>Education Committee members,
>
>The Mar - Sep 2010 courses are scheduled at  http://bikemorgantown.com/calendar.php .  Recommendations for getting people to attend?
>
>Ads in the Dominion Post and Daily Athenaeum might make sense although I'd say last year, the ad in the paper actually brought less than 4 participants.
>
>Other ideas?
>
>Frank