See inline comments with arrows for Aira's version of Ryan's slogans:
1) Save time / your skin
2) Sharing the road, not competing with cars.
3) Save money
4) Lose weight, get exercise, feel better è look good in euro cool spandex
5) Save the environment
6) Be cool, hip, role model for your kids to stop playing so many video games
7) You already have a bike!
8) Making riding a family experience.
9) Ride with confidence, anywhere.
10) Know your rights.
11) Don’t have to look for parking.
12) Burn more calories so you can eat more
13) Have fun in the rain/cold. Conquer hills.
14) Ride more than someone else.
15) Do you own vehicle maintenance.
16) Commute, exercise, recreate, save money, save the environment AT THE SAME TIME
17) (Isn’t there a government thing that pays like $20/month for people who bike to work?)