I was thinking that these are "viral type" messages that could be the headers on posters (not mainstream advertising). These are not the slogan/tagline for the course, which we already decided on. The title and tagline are definitely: "Confident City Cycling - Lose Your Fear and Learn to Ride with Confidence".
But I was trying to think of a poster campaign that would be eye catching and provoke the viewer to lean in and look longer. If there were a few different illustrations/messages, all pointing to the same course material, it would be like a treasure hunt, where you might get excited to see the next poster.
Anyway, I was thinking about bands and other performances where a lot of the crowd comes from people who see posters around town.
it's just brainstorming. if we don't want to go in a particular direction, that's fine.
aira
On Thu, Feb 10, 2011 at 8:21 PM, Ryan Post rpostwvu@gmail.com wrote:
I was actually trying to suggest themes for the poster, or ideas to represent.
Though, some of those slogans were pretty catchy; random quotes on the website?
*From:* Frank Gmeindl [mailto:fgmeindl@gmail.com] *Sent:* Thursday, February 10, 2011 8:11 PM *To:* Ryan Post *Cc:* 'Aira Loren Burkhart'; 'Bicycle Board'
*Subject:* Re: [Bikeboard] Poster Ideas
I don't know where this is heading. I'm sure we're all aware that a successful poster will get the most people into the course. I admit, I do not know what poster would accomplish that.
If it's only going to have a slogan such as those listed in this thread, I'd like to remind everyone that the "business card" (see attached) that we just made and into which many BB members put a lot of work has the slogan, "Lose Your Fear and Learn to Ride with Confidence".
We also have the ad (see attached) that we ran in the newspaper that had the slogan, "Rediscover the Joy and Freedom of Riding Your Bicycle". If we're just going to have a slogan on the poster, that could be a poster as is. (I know Ryan, you don't like the kid.)
Finally, we also have the first of the billboards (see attached) that has the slogan, "Same Roads, Same Rights, Same Rules". Perhaps that could be made into a poster even though it's purpose was more to be instructive than to attract viewers to sign up for training. Perhaps the poster could say, "Same Roads, Same Rights, Same Rules: Learn them! Sign up for Confident City Cycling"