I don't know where this is heading. I'm sure we're all aware that a successful poster will get the most people into the course. I admit, I do not know what poster would accomplish that.
If it's only going to have a slogan such as those listed in this thread, I'd like to remind everyone that the "business card" (see attached) that we just made and into which many BB members put a lot of work has the slogan, "Lose Your Fear and Learn to Ride with Confidence".
We also have the ad (see attached) that we ran in the newspaper that had the slogan, "Rediscover the Joy and Freedom of Riding Your Bicycle". If we're just going to have a slogan on the poster, that could be a poster as is. (I know Ryan, you don't like the kid.)
Finally, we also have the first of the billboards (see attached) that has the slogan, "Same Roads, Same Rights, Same Rules". Perhaps that could be made into a poster even though it's purpose was more to be instructive than to attract viewers to sign up for training. Perhaps the poster could say, "Same Roads, Same Rights, Same Rules: Learn them! Sign up for Confident City Cycling"
On Feb 10, 2011, at 4:43 PM, Ryan Post wrote:
Dang, I’m totally jealous of some member’s creative abilities.
Might need to cleanup to be PC, but I like the implication. 11) Closer parking than handicap.
- Cheaper maintenance than cars. (Now Chip can be happier)
From: Aira Loren Burkhart [mailto:airaloren@gmail.com] Sent: Thursday, February 10, 2011 2:50 PM To: Ryan Post Cc: Bicycle Board Subject: Re: [Bikeboard] Poster Ideas
See inline comments with arrows for Aira's version of Ryan's slogans:
Save time / your skin
>>>>>>>>> Get fit, get fast
Sharing the road, not competing with cars.
>>>>>>>>>
Save money
>>>>>>>>> Save your health, increase your wealth
Lose weight, get exercise, feel better è look good in euro cool spandex
>>>>>>>>> Cyclists are sexy.
Save the environment
>>>>>>>>> The air thanks you.
Be cool, hip, role model for your kids to stop playing so many video games
>>>>>>>>> Cool parents raise cool kids
You already have a bike!
>>>>>>>>> Your bicycle misses you.
Making riding a family experience.
>>>>>>>>> Families that cycle together smile together.
Ride with confidence, anywhere.
>>>>>>>>> King of the Road
- Know your rights.
>>>>>>>>> You have the right to ride.
- Don’t have to look for parking.
>>>>>>>>> Front door parking, every time.
- Burn more calories so you can eat more
>>>>>>>>> Cyclists get seconds. (would need to have a food related picture)
- Have fun in the rain/cold. Conquer hills.
>>>>>>>>> You and are your bicycle make molehills out of mountains
- Ride more than someone else.
>>>>>>>>>
- Do you own vehicle maintenance.
>>>>>>>>> Don't panic: you don't need a mechanic! (not sure the bike shops would like this)
- Commute, exercise, recreate, save money, save the environment AT THE SAME TIME
>>>>>>>>> A little work, a lot of play, when you ride a bike, it's a beautiful day!
- (Isn’t there a government thing that pays like $20/month for people who bike to work?)
MISC:
>>>>>>>>> My other workout partner is a bicycle.
Bikeboard mailing list Bikeboard@cheat.org http://cheat.org/mailman/listinfo/bikeboard
I was actually trying to suggest themes for the poster, or ideas to represent.
Though, some of those slogans were pretty catchy; random quotes on the website?
From: Frank Gmeindl [mailto:fgmeindl@gmail.com] Sent: Thursday, February 10, 2011 8:11 PM To: Ryan Post Cc: 'Aira Loren Burkhart'; 'Bicycle Board' Subject: Re: [Bikeboard] Poster Ideas
I don't know where this is heading. I'm sure we're all aware that a successful poster will get the most people into the course. I admit, I do not know what poster would accomplish that.
If it's only going to have a slogan such as those listed in this thread, I'd like to remind everyone that the "business card" (see attached) that we just made and into which many BB members put a lot of work has the slogan, "Lose Your Fear and Learn to Ride with Confidence".
We also have the ad (see attached) that we ran in the newspaper that had the slogan, "Rediscover the Joy and Freedom of Riding Your Bicycle". If we're just going to have a slogan on the poster, that could be a poster as is. (I know Ryan, you don't like the kid.)
Finally, we also have the first of the billboards (see attached) that has the slogan, "Same Roads, Same Rights, Same Rules". Perhaps that could be made into a poster even though it's purpose was more to be instructive than to attract viewers to sign up for training. Perhaps the poster could say, "Same Roads, Same Rights, Same Rules: Learn them! Sign up for Confident City Cycling"
I was thinking that these are "viral type" messages that could be the headers on posters (not mainstream advertising). These are not the slogan/tagline for the course, which we already decided on. The title and tagline are definitely: "Confident City Cycling - Lose Your Fear and Learn to Ride with Confidence".
But I was trying to think of a poster campaign that would be eye catching and provoke the viewer to lean in and look longer. If there were a few different illustrations/messages, all pointing to the same course material, it would be like a treasure hunt, where you might get excited to see the next poster.
Anyway, I was thinking about bands and other performances where a lot of the crowd comes from people who see posters around town.
it's just brainstorming. if we don't want to go in a particular direction, that's fine.
aira
On Thu, Feb 10, 2011 at 8:21 PM, Ryan Post rpostwvu@gmail.com wrote:
I was actually trying to suggest themes for the poster, or ideas to represent.
Though, some of those slogans were pretty catchy; random quotes on the website?
*From:* Frank Gmeindl [mailto:fgmeindl@gmail.com] *Sent:* Thursday, February 10, 2011 8:11 PM *To:* Ryan Post *Cc:* 'Aira Loren Burkhart'; 'Bicycle Board'
*Subject:* Re: [Bikeboard] Poster Ideas
I don't know where this is heading. I'm sure we're all aware that a successful poster will get the most people into the course. I admit, I do not know what poster would accomplish that.
If it's only going to have a slogan such as those listed in this thread, I'd like to remind everyone that the "business card" (see attached) that we just made and into which many BB members put a lot of work has the slogan, "Lose Your Fear and Learn to Ride with Confidence".
We also have the ad (see attached) that we ran in the newspaper that had the slogan, "Rediscover the Joy and Freedom of Riding Your Bicycle". If we're just going to have a slogan on the poster, that could be a poster as is. (I know Ryan, you don't like the kid.)
Finally, we also have the first of the billboards (see attached) that has the slogan, "Same Roads, Same Rights, Same Rules". Perhaps that could be made into a poster even though it's purpose was more to be instructive than to attract viewers to sign up for training. Perhaps the poster could say, "Same Roads, Same Rights, Same Rules: Learn them! Sign up for Confident City Cycling"