New subject: Fwd: wowza - this is interesting commentary on the power industry's PR needs

10 May 2011


      Is this for real?
JBK
...
...
...
West Virginia News Service WVNS wvnsnews@gmail.com 5/10/2011 2:24
PM >>>
This is brilliant.
------------------------------
*From:* send23-proxymailing@peabodyusa.com [mailto:
send23-proxymailing@peabodyusa.com] *On Behalf Of *Peabody Energy
*Sent:* Tuesday, May 10, 2011 7:50 AM
*To:*
*Subject:* Peabody Announces "Coal Cares," Nationwide Campaign to
Fight
Asthma Stigma
*Peabody** Energy (NYSE: BTU) Announces "Coal Cares™" Initiative, New
Nationwide Campaign Against Stigma of Childhood Asthma*
ST. LOUIS, May 10, 2011 / PRNewswire via COMTEX/ -- Peabody Energy
today
announced the creation of an innovative new public health initiative
designed to combat the stigma of asthma among American children ages
0-18.
With Coal Cares™ (www.coalcares.org), Peabody will offer free,
custom-branded inhaler actuators
http://coalcares.org/freeinhalers.html to
children living within 200 miles of a coal plant, along with coupons
worth
$10 towards the purchase of the asthma medication itself.
"Too many young Americans face daily schoolyard taunting and bullying
because of a condition over which they have no control," said Gregory
H.
Boyce, Chairman and Chief Executive Officer of Peabody Energy. "By
re-branding the inhaler as a cool, individualized, must-have accessory,
Coal
Cares™ will empower children to tell bullies: ‘suck it up.’"
Children can
choose from a variety of youth-themed inhaler cases, from tween faves
like
"the Bieber" and "My Little Pony," to the "Emo" and "Diamond" inhalers
for
older, style-conscious youth. There’s even "My First Inhaler," for
tots.
Coal Cares™ launches today in commemoration of Asthma Awareness
Monthhttp://www.epa.gov/asthma/awm/,
the Environmental Protection Agency’s effort to call attention to
rising
asthma
rateshttp://www.nytimes.com/2011/05/04/health/research/04asthma.html?_r=3,
especially among children. Coal Cares™ and its Puff-Puff™ line of
inhalers
is the first, and most ambitious, market-friendly public health
initiative
of this scope of any privately-owned American company, and testifies to
the
energy industry’s commitment to the well-being of all citizens,
including
the youngest.
"Our actions are guided by a singular mission: to be a leading
worldwide
producer and supplier of balanced energy solutions, which power
economic
prosperity and well-being," said Boyce. "Coal Cares™ brings this
mission to
life, empowering children everywhere to take control of their
destinies,
beginning with their own lungs."
"Coal Cares™ is emblematic of the return to self-reliance that healthy
entrepreneurship demands," said James Miasmus, Vice President of
Government
Affairs at Peabody USA. "Costly ‘scrubbing’ technology, on the
other hand,
is an untested and heavy-handed intrusion into our still-vulnerable
economy.
At Peabody, we're thinking globally but acting locally, and locating
preventive action at the point of consumption, where it belongs."
"Coal Cares™ isn’t just the name of a campaign," said Kevin
Briesslau, Vice
President of Communications at Peabody Coal. "It’s a philosophy, a
way of
doing business in harmony with the community we are a part of. After
all,
coal is the fastest-growing fuel in the world. We're part of
America’s
heritage, and we’re here to stay."
To learn more about Peabody's Coal Cares™ initiative, visit:
www.coalcares.org.
Peabody Energy (NYSE: BTU) is the world's largest private-sector coal
company and a global leader in clean coal solutions. With 2010 sales of
246
million tons and nearly $7 billion in revenues, Peabody fuels 10
percent of
U.S. power and 2 percent of worldwide electricity.
CONTACT:
Vic Ganey
Phone (314) 472-5539
SOURCE Peabody Energy
-- 
West Virginia News Service (WVNS)
Toll Free: 1-800-317-6705
Fax: 540-301-0801
E-mail: wvns@publicnewsservice.org